News Release:
Custom Market Insights. (2024, March 21). Global Oat Milk Market Size, Trends, Share, Forecast 2032. https://www.custommarketinsights.com/report/oat-milk-market/
Global cheese consumption by country 2023 | Statista. (2024, January 10). Statista. https://www.statista.com/statistics/868231/global-annual-consumption-of-cheese-by-country/
MarketResearch.biz. (2023, November 16). Vegan Cheese Market Size, Share, growth and Forecast 2032. https://marketresearch.biz/report/vegan-cheese-market/
OATLY! (n.d.). Full fat oatmilk chilled. https://us.oatly.com/products/full-fat-oatmilk-chilled
Infographic:
Oatly U.S. Flash poll.docx. (n.d.). Google Docs. https://docs.google.com/document/d/17OFOEf1WPvqKA_hE2kDi3ESXWjs3IY3b/edit
SWOT Analysis:
Journal, W. S. (2022, March 14). Oatly Pioneered Oat Milk. Now it’s Struggling to Keep Up. – The Journal. – WSJ Podcasts. WSJ. https://www.wsj.com/podcasts/the-journal/oatly-pioneered-oat-milk-now-its-struggling-to-keep-up/358babff-d335-4fb8-876f-9e65df8ac108
Milk alternatives brand awareness KPI ranking U.S. 2023 | Statista. (2024, March 18). Statista. https://www.statista.com/statistics/1346311/most-well-known-oat-milk-brands-in-the-united-states/
Data Mining and Audience Profile:
Consumer Insights — Plant Based Foods Association. (2023, October 27). Plant Based Foods Association. https://plantbasedfoods.org/insights
Demographics of social media users and adoption in the United States. (2024, February 13). Pew Research Center: Internet, Science & Tech. https://www.pewresearch.org/internet/fact-sheet/social-media/
Fromm, J. (2024, February 20). The Gen Z mindset is changing coffee. Forbes. https://www.forbes.com/sites/jefffromm/2023/12/06/the-gen-z-mindset-is-changing-coffee/?sh=17aea89057fe
Garwood, G. (2023, October 31). Consumer Pulse: Who’s drinking alternative milk — and why? The Food Institute. https://foodinstitute.com/focus/consumer-pulse-whos-drinking-alternative-milk-and-why/
Goodwin, E. (2023, February 21). Oat milk continues to draw interest, few name it as their milk of choice – CivicScience. CivicScience. https://civicscience.com/oat-milk-continues-to-draw-interest-few-name-it-as-their-milk-of-choice/#:~:text=Nearly%201%2Din%2D10%20Adults%20Under%2035%20Opt%20for%20Oat%20Milk&text=Only%2034%25%20of%20Gen%20Z,people%20aged%2055%20and%20older.
Jones, B. J. M. (2024, February 7). In U.S., 4% identify as vegetarian, 1% as vegan. Gallup.com. https://news.gallup.com/poll/510038/identify-vegetarian-vegan.aspx
Lactose intolerance | Boston Children’s Hospital. (n.d.). https://www.childrenshospital.org/conditions/lactose-intolerance#:~:text=A%20lack%20of%20lactase%20can,Native%20Americans%20are%20lactose%20intolerant.
NCSolutions. (2023, May 4). GEN Z EXPECTS ADVERTISING TO BE PURPOSE-DRIVEN, UNOBTRUSIVE AND ENTERTAINING ACCORDING TO NEW NCSOLUTIONS ANALYSIS. PR Newswire. Retrieved March 26, 2024, from https://www.prnewswire.com/news-releases/gen-z-expects-advertising-to-be-purpose-driven-unobtrusive-and-entertaining-according-to-new-ncsolutions-analysis-301815824.html
Statista. (n.d.-a). Statista – the statistics portal. https://www.statista.com/insights/consumer/brand-profiles/3/23/oatly/united-states/#contentBox2
Statista. (n.d.-b). Statista – the statistics portal. https://www.statista.com/insights/consumer/brand-profiles/3/23/oatly/united-states/#contentBox2
Statista. (2023, June 12). U.S.: Eating habits by gender in 2023. https://www.statista.com/statistics/1220623/eating-habits-generation-z-and-millennials/